Trusted by Nigerian businesses to grow their sales
I help Businesses & Brands get leads, sales, and better returns from Facebook and Instagram Ads.
Chinedu Best Osuji
Meta Advertiser / Media Buyer
✓ 150+ Campaigns Optimized
✓ 12+ Industries Worked With
✓ 32% Lower CPA on Average
✓ 4.1x Average ROAS
Why Work With Me?
My focus is on strategy, testing, optimization, and scaling. I understand local buyer behavior and know what it takes to convert clicks into paying customers in this market.
If your goal is more qualified leads, more sales, and less wasted ad spend, I can help you build a system that actually works.
Featured Results
Skincare Band. (Lagos)
Goal: Reduce the cost per lead and make the ads bring in real enquiries without wasting budget.
What I Did: I audited the entire campaign setup and discovered the ads were optimized for the wrong objective, which was confusing Meta’s algorithm and attracting low-quality traffic.
I restructured the campaign by:
Switching to the correct conversion-focused objective
Adjusting the campaign structure for better delivery
Improving audience targeting
Optimizing the lead flow for higher intent users
Allowing Meta optimize for people more likely to actually take action
Basically, na small setup mistake dey make them burn money before.
Result: Before optimization, the campaign was generating leads at: 💸 ₦11,655.47 CPL
After restructuring and optimization: 🔥 ₦1,561.30 CPL
That’s over 86% reduction in cost per lead.
Before
After
Health & Wellness Product. (Abuja)
Goal: The client wanted to generate quality leads for his product using Facebook lead form ads while keeping the cost per lead affordable.
What I Did: I structured and launched a targeted Meta lead generation campaign focused on attracting people genuinely interested in the product.
To improve performance, I:
Used the proper lead generation objective
Built a clean and simple instant form
Targeted audiences likely to convert
Optimized the ad creatives and messaging
Focused on reducing wasted spend and improving lead quality
The goal was not just to get clicks, but to get actual interested people entering their details.
Result:
Total Ad Spend: ₦23,976.59
Total Leads Generated: 31 Leads
Cost Per Lead: ₦773.44
The campaign delivered consistent leads at an affordable cost, helping the client generate interested prospects without overspending on ads.
Stretch Mark Product. (Bayelsa)
Goal: The client wanted to generate high-quality WhatsApp enquiries for a stretch mark product while keeping the cost per message low and profitable.
What I Did: I created and optimized a WhatsApp conversion campaign designed to attract people already interested in skincare and body care solutions.
To improve the campaign performance, I:
Used the WhatsApp objective for direct conversations
Targeted audiences likely to engage and buy
Crafted ad messaging that connected with real customer pain points
Optimized the creatives for better click-through and conversation rates
Focused on attracting quality messages, not just random chats
Because anybody fit message you on WhatsApp, but na quality conversations dey bring sales.
Result:
Total Ad Spend: ₦7,543.81
Total Messages Generated: 131 Messages
Cost Per Quality Message: ₦57.59
The campaign generated a high volume of affordable WhatsApp enquiries, helping the client start real conversations with potential buyers without burning ad budget.
What I Can Help You With
Proper Facebook and Instagram ad setup built to generate real results — not just likes and impressions.
Daily monitoring, testing, and adjustments to keep your ads performing and reduce wasted spend.
Finding and targeting the people most likely to message, buy, or become paying customers.
Bringing back interested prospects and scaling campaigns using data from people already engaging with your business.
Making every Naira count by focusing budget on what’s actually working.
Testing different ad creatives, hooks, and messaging to find what converts best.
Setting up proper tracking systems like Meta Pixel, events, and conversion tracking to monitor performance accurately and make smarter ad decisions.
Simple and clear reports showing what’s working, what’s improving, and where the results are coming from.
What Clients Say
Ready to Grow Your Business with Meta Ads?
If you want better results from your Facebook or Instagram ads, let’s talk about your goals and what’s possible for your business.
Email: ChineduBest225@gmail.com